Is your business struggling with aligning its advanced products with an evolving customer base?

In this episode of Sequence Over Strategy, I explore how a mismatch between your product sophistication and customer needs can lead to frustration and ineffective marketing. Learn how to address the common issue of feeling bored or frustrated with your clients by realigning your product, customer, and marketing strategies.

Let’s discover how to navigate these shifts smoothly to keep your business model in harmony and set yourself up for continued success!

If you're ready to discover more about business model alignment and how you can make your model work, learn more (and jump on the wait list) for my Map Your Model Bootcamp right here.

Do you struggle to decide your marketing strategy? Do you know if you want to reach as many people as possible or just your target audience?

In this episode I discuss a shift I'm making in my own marketing strategy. Previously focused on one-on-one work and relationship marketing, I'm now transitioning to teaching more bootcamps, which requires a higher volume of leads. This shift means I'm going to need to balance my marketing strategies, incorporating more traffic marketing alongside relationship marketing to align with her new product mix.

I explain the difference between relationship marketing (deep, authentic connections) and traffic marketing (mass outreach) and stress the importance of aligning marketing strategies with your business model.

I also highlight an opportunity for you to learn different marketing strategies and think through which might meet your own traffic and relationship marketing mix: Michelle Mazur’s...

What if the key to successful relationship marketing isn't about trading audiences, but about providing value that makes others look better in front of their audience? In this episode of "Sequence Over Strategy," Michelle Warner challenges the common misconception that audience size determines fair exchange when borrowing audiences. By reframing the value exchange as a way to help others achieve better results, Michelle shares examples from her own business to illustrate how focusing on value can lead to mutually beneficial relationships.

What stage of small business growth are you currently in, and are you prioritizing the right actions for that stage? In this episode of "Sequence Over Strategy," Michelle Warner discusses the importance of understanding and aligning with the five stages of small business growth, with a special look at what happens when you prematurely outsource or automate your processes. From the importance of validating your business idea to finding product-market-founder fit and building a solid foundation, Michelle provides invaluable insights to help you steer your business in the right direction and avoid the pitfalls that entrepreneurs often fall into.

They say you are the average of the five people you spend the most time with. What happens when you apply that line of thought to your business? It’s your network that determines your business’s worth. In this episode of Sequence Over Strategy, Michelle Warner discusses how to create and nurture strong networks, and how specificity, involvement, and consistent communication will build deeper connections with the right people.

If you know you’re going to get new business after a keynote or other speaking event, should you also be getting paid for it? In this episode of Sequence Over Strategy, I take this question head on, and immediately starts digging down into what we really need to answer instead.

Using listener Jay Acunzo's question as a case study, Michelle emphasizes the importance of distinguishing between when speaking serves as a marketing tool versus a paid product, and shares the tools you need to do it for your own work.

What does First Mover Advantage look like when we’re talking about marketing strategies? At first, it looks like a lot of well-earned success, but then the wave crests and what used to work doesn’t anymore.

What job are you asking your marketing strategies to do for you? In this episode of "Sequence Over Strategy," Michelle Warner, a business designer and strategist, shares her decision-making process behind starting a podcast and why she doesn’t rely on it for awareness. Today’s question concerns transitioning from private to group coaching. Michelle highlights the importance of understanding the job you need your marketing strategies to do and how to align them with your business goals.

Are you feeling overwhelmed by the idea of expanding your business and adding new customer segments and products? In this episode of Sequence Over Strategy, Michelle Warner guides you through the ‘Five Whys’ exercise to uncover the root of your business challenges. By focusing on the impact of marketing efforts on your new ventures, you'll gain clarity on whether your current marketing strategy aligns with your growth plans. Discover the key to avoiding the chaos of running multiple businesses and embrace the power of asking the right questions with the Sequence Over Strategy mindset. Let's simplify your marketing efforts and set your business up for success!