Are you struggling to get your marketing to connect with the right people? It might be time to shift your focus from strategy to sequence!

In this episode of Sequence Over Strategy, I explain why the sequence of actions in your marketing—specifically, the awareness stage—is more important than the strategies you use.

I break down how to build impactful relationships with your audience by focusing on three key components: what you say, who you say it to, and the strength of the trust transfer. By mastering these, you can create a powerful awareness strategy that sets the stage for long-term success in relationship marketing.

What if everything you thought you knew about marketing is wrong—especially when it comes to attracting the right clients?

In this episode of Sequence Over Strategy, I reveal why relationship marketing is now more crucial than ever, as businesses that once thrived on traffic marketing are seeing their success dry up.

I explain how the market has matured, shifting power from business owners to consumers, who now prefer a more personal, relationship-based approach. And I urge entrepreneurs to embrace this change and realign their strategies to meet consumer expectations in this new era of marketing.

Ever feel like some business strategies work perfectly for others but never quite seem to hit the mark for you? In this episode of Sequence Over Strategy, I dive into the hidden advantages behind success stories—things like timing, natural charisma, or a solid network—that often go unnoticed.

These “unfair advantages” can make it hard to see the full picture. I help you recognize these biases, ask the right questions, and make smarter decisions that actually work for your business. It’s time to take control of your strategy and set yourself up for success!

Do you hesitate to ask for help because it feels selfish or awkward?

In this episode of Sequence over Strategy, I challenge that mindset and show why asking is actually key to building strong relationships.

Far from being a burden, a well-crafted ask strengthens trust and connection. I'll introduce you to the "ask continuum" to help you avoid the traps of asking for too much or nothing at all.

I also break down five practical ways to make your asks clear, realistic, and meaningful. By getting comfortable with asking, you’ll not only get what you need but also deepen your relationships along the way.

Are you tired of social media feeling like a numbers game?

In this episode of Sequence Over Strategy, I share how to transform social media into a powerful tool for building relationships that generate high-quality leads.

I discuss why service-based businesses should shift from traditional traffic marketing to a more intentional, connection-driven approach. I also offer practical tips on creating authentic content that not only attracts the right clients but also establishes trust and builds lasting business relationships.

Have you ever thought about how to generate leads that feel as powerful as referrals without waiting for them to come in?

In this episode of Sequence Over Strategy, I break down how to engineer leads that act like referrals through relationship marketing. I explain why service-based businesses, in particular, need to move beyond traffic marketing and focus on creating meaningful, impactful first impressions that build trust and convert potential clients quickly.

I share actionable insights on how to be proactive in building the relationships that matter most for your business's growth.

Have you ever wondered why some marketing campaigns capture attention but fail to convert that interest into sales or lasting relationships?

In this episode of Sequence Over Strategy, I emphasize the pivotal role of engagement strategies in effective marketing.

I discuss how businesses often excel at creating awareness but falter when it comes to engaging their audience, which is essential for converting interest into action. I also introduce my framework that prioritizes a clear marketing sequence: awareness, engagement, and then sales, stressing that each stage is interconnected.

Have you ever considered the role of trust transfer in borrowing audiences for relationship marketing? In this episode of Sequence Over Strategy, Michelle Warner explores how establishing trust through collaboration can greatly enhance an individual's impact on new audiences. The key to success lies in whether the host understands and values the guest's expertise, facilitating a smooth trust transfer between the guest and the audience.

Through real-life examples, Michelle contrasts successful collaborations, where the host is well-informed and invested, with less effective partnerships based on transactional motives. She highlights how to vet opportunities by assessing the potential for trust transfer and explains why working with collaboration-minded partners can lead to long-term value, even when the immediate audience fit may not be perfect.

Many entrepreneurs find themselves asking, “Is my marketing working?” It’s a question I address in this episode of Sequence Over Strategy. Rather than trying to figure out if a strategy is failing or not, I emphasize the importance of sequence—the order in which marketing steps are implemented.

I'll explain how breaking marketing down into three steps—awareness, engagement, and sales—can provide a clear framework for diagnosing issues. Often, the problem lies not in your ability to sell, but in failing to target the right people in the awareness stage. If the wrong audience reaches your engagement stage, sales won’t follow, no matter how polished your approach is.

By focusing on the sequence of actions, you can diagnose problems and determine whether adjustments in one step might improve the entire process. Instead of blindly tweaking your sales tactics, step back and ask: Am I engaging the right audience from the start?

If...

Is your business missing the mark by not speaking to customers at the right level of understanding? Are you losing customers because your messaging is either too advanced or too basic for where they are?

In this episode of Sequence Over Strategy, I unpack the crucial concept of customer maturity and how it directly impacts your marketing success. I dive into why understanding exactly what your customers know and care about is the key to designing offers that truly resonate.

You'll learn what customer maturity is and what it means for you and your business. You will also hear about how aligning your marketing, messaging, and product strategy with your audience’s maturity level can bridge the gap between what you offer and what your customers actually need.

If you're ready to discover more about customer maturity and business model alignment and how you can make your model work, doors are open now for my Map Your Model Bootcamp right here and I'd love to...