#21: Breaking Down the Relationship Marketing Awareness Pie
Are you struggling to get your marketing to connect with the right people? It might be time to shift your focus from strategy to sequence!
In this episode of Sequence Over Strategy, I explain why the sequence of actions in your marketing—specifically, the awareness stage—is more important than the strategies you use.
I break down how to build impactful relationships with your audience by focusing on three key components: what you say, who you say it to, and the strength of the trust transfer. By mastering these, you can create a powerful awareness strategy that sets the stage for long-term success in relationship marketing.
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