#20: Why Relationship Marketing Matters in Today's Market
What if everything you thought you knew about marketing is wrong—especially when it comes to attracting the right clients?
In this episode of Sequence Over Strategy, I reveal why relationship marketing is now more crucial than ever, as businesses that once thrived on traffic marketing are seeing their success dry up.
I explain how the market has matured, shifting power from business owners to consumers, who now prefer a more personal, relationship-based approach. And I urge entrepreneurs to embrace this change and realign their strategies to meet consumer expectations in this new era of marketing.
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