#14: The Trust Transfer Playbook

Have you ever considered the role of trust transfer in borrowing audiences for relationship marketing? In this episode of Sequence Over Strategy, Michelle Warner explores how establishing trust through collaboration can greatly enhance an individual's impact on new audiences. The key to success lies in whether the host understands and values the guest's expertise, facilitating a smooth trust transfer between the guest and the audience.

Through real-life examples, Michelle contrasts successful collaborations, where the host is well-informed and invested, with less effective partnerships based on transactional motives. She highlights how to vet opportunities by assessing the potential for trust transfer and explains why working with collaboration-minded partners can lead to long-term value, even when the immediate audience fit may not be perfect.