#15: Filling the Engagement Gap
Have you ever wondered why some marketing campaigns capture attention but fail to convert that interest into sales or lasting relationships?
In this episode of Sequence Over Strategy, I emphasize the pivotal role of engagement strategies in effective marketing.
I discuss how businesses often excel at creating awareness but falter when it comes to engaging their audience, which is essential for converting interest into action. I also introduce my framework that prioritizes a clear marketing sequence: awareness, engagement, and then sales, stressing that each stage is interconnected.
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