#16: Engineering Leads That Act Like Referrals
Have you ever thought about how to generate leads that feel as powerful as referrals without waiting for them to come in?
In this episode of Sequence Over Strategy, I break down how to engineer leads that act like referrals through relationship marketing. I explain why service-based businesses, in particular, need to move beyond traffic marketing and focus on creating meaningful, impactful first impressions that build trust and convert potential clients quickly.
I share actionable insights on how to be proactive in building the relationships that matter most for your business's growth.
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