#26: Smart Moves in Tough Times
What if surviving economic uncertainty isn’t about drastic strategy changes, but about sequencing your moves wisely? In this episode of Sequence Over Strategy, I break down how consumers react in tough times—whether they slam on the brakes, stay cautiously optimistic, or continue spending.
At the same time, products fall into essentials, treats, postponables, or expendables, shaping how people prioritize their purchases. The real win? Instead of panicking, businesses should focus on sequence over strategy—identifying where their ideal customers fall and positioning their offer as an essential or a smart investment.
Research from Harvard Business School professor John Quelch and Katherine E. Jocz was referenced in this episode.
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