#22: Market Smarter: You Are Not Your Client
What if trying to market your business the same way you serve your clients is actually hurting your success?
In this episode of Sequence Over Strategy, I reveal why prioritizing relationship marketing over traffic-based tactics is key for businesses offering high-end, service-based services. I explore how focusing on meaningful connections with a select group of clients—not overwhelming yourself with mass marketing—can lead to better results.
I also share strategies for addressing the potential disconnect between how you market your own business and the services you provide to clients, helping you navigate these challenges with confidence.
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