#29: Clarity Through Brand Voice
Ever feel like you’re saying all the right things in your business—but it still doesn’t sound like you? In this episode I share a powerful realization: the missing link wasn’t a better strategy, but a clearer brand voice. After years of wrestling with traditional branding methods, I finally cracked the code with the help of Justin Blackman, discovering not just how she communicates, but why it hadn’t worked before.
By identifying my unique voice and setting boundaries around it—like realizing I'm the “general manager,” not the coach—I unlocked clarity, confidence, and a whole new way to connect with her audience. It’s a reminder that sometimes the breakthrough isn’t a new plan, but a better understanding of how we show up.
Resources
Justin Blackman - Brand Voice Expert
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