Struggling to stay focused while growing your business? Wondering why sometimes you’re doing so much and still struggling?

In this episode of Sequence Over Strategy, I introduce the concept of the three business dials—customer niche, product mix, and marketing mix—to help entrepreneurs cut through the noise and stay aligned with their core goals.

I explore the common pitfalls of chasing new opportunities that may not serve your long-term vision and emphasizes the importance of adjusting the right dial at the right time. Learn how to simplify your strategy, avoid unnecessary complexity, and achieve sustainable growth by staying focused on what truly moves the needle.

What if trying to market your business the same way you serve your clients is actually hurting your success?

In this episode of Sequence Over Strategy, I reveal why prioritizing relationship marketing over traffic-based tactics is key for businesses offering high-end, service-based services. I explore how focusing on meaningful connections with a select group of clients—not overwhelming yourself with mass marketing—can lead to better results.

I also share strategies for addressing the potential disconnect between how you market your own business and the services you provide to clients, helping you navigate these challenges with confidence.

Are you struggling to get your marketing to connect with the right people? It might be time to shift your focus from strategy to sequence!

In this episode of Sequence Over Strategy, I explain why the sequence of actions in your marketing—specifically, the awareness stage—is more important than the strategies you use.

I break down how to build impactful relationships with your audience by focusing on three key components: what you say, who you say it to, and the strength of the trust transfer. By mastering these, you can create a powerful awareness strategy that sets the stage for long-term success in relationship marketing.

What if everything you thought you knew about marketing is wrong—especially when it comes to attracting the right clients?

In this episode of Sequence Over Strategy, I reveal why relationship marketing is now more crucial than ever, as businesses that once thrived on traffic marketing are seeing their success dry up.

I explain how the market has matured, shifting power from business owners to consumers, who now prefer a more personal, relationship-based approach. And I urge entrepreneurs to embrace this change and realign their strategies to meet consumer expectations in this new era of marketing.

Ever feel like some business strategies work perfectly for others but never quite seem to hit the mark for you? In this episode of Sequence Over Strategy, I dive into the hidden advantages behind success stories—things like timing, natural charisma, or a solid network—that often go unnoticed.

These “unfair advantages” can make it hard to see the full picture. I help you recognize these biases, ask the right questions, and make smarter decisions that actually work for your business. It’s time to take control of your strategy and set yourself up for success!

Do you hesitate to ask for help because it feels selfish or awkward?

In this episode of Sequence over Strategy, I challenge that mindset and show why asking is actually key to building strong relationships.

Far from being a burden, a well-crafted ask strengthens trust and connection. I'll introduce you to the "ask continuum" to help you avoid the traps of asking for too much or nothing at all.

I also break down five practical ways to make your asks clear, realistic, and meaningful. By getting comfortable with asking, you’ll not only get what you need but also deepen your relationships along the way.

Are you tired of social media feeling like a numbers game?

In this episode of Sequence Over Strategy, I share how to transform social media into a powerful tool for building relationships that generate high-quality leads.

I discuss why service-based businesses should shift from traditional traffic marketing to a more intentional, connection-driven approach. I also offer practical tips on creating authentic content that not only attracts the right clients but also establishes trust and builds lasting business relationships.

Have you ever thought about how to generate leads that feel as powerful as referrals without waiting for them to come in?

In this episode of Sequence Over Strategy, I break down how to engineer leads that act like referrals through relationship marketing. I explain why service-based businesses, in particular, need to move beyond traffic marketing and focus on creating meaningful, impactful first impressions that build trust and convert potential clients quickly.

I share actionable insights on how to be proactive in building the relationships that matter most for your business's growth.

Have you ever wondered why some marketing campaigns capture attention but fail to convert that interest into sales or lasting relationships?

In this episode of Sequence Over Strategy, I emphasize the pivotal role of engagement strategies in effective marketing.

I discuss how businesses often excel at creating awareness but falter when it comes to engaging their audience, which is essential for converting interest into action. I also introduce my framework that prioritizes a clear marketing sequence: awareness, engagement, and then sales, stressing that each stage is interconnected.

Have you ever considered the role of trust transfer in borrowing audiences for relationship marketing? In this episode of Sequence Over Strategy, Michelle Warner explores how establishing trust through collaboration can greatly enhance an individual's impact on new audiences. The key to success lies in whether the host understands and values the guest's expertise, facilitating a smooth trust transfer between the guest and the audience.

Through real-life examples, Michelle contrasts successful collaborations, where the host is well-informed and invested, with less effective partnerships based on transactional motives. She highlights how to vet opportunities by assessing the potential for trust transfer and explains why working with collaboration-minded partners can lead to long-term value, even when the immediate audience fit may not be perfect.