#6: Getting Paid for the Right Things
If you know you’re going to get new business after a keynote or other speaking event, should you also be getting paid for it? In this episode of Sequence Over Strategy, I take this question head on, and immediately starts digging down into what we really need to answer instead.
Using listener Jay Acunzo's question as a case study, Michelle emphasizes the importance of distinguishing between when speaking serves as a marketing tool versus a paid product, and shares the tools you need to do it for your own work.
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