A Few Lovely Words From A Few of the Lovely People I've Had the Pleasure of Helping. 

"Michelle is a unicorn in the online business world."

When I think of Michelle, three words come to mind: passion, performance and patience.  

I’ve never met anyone so passionate about sales funnels and marketing automation and what they can do for small business. And not passionate in a shouty, internet-marketing-will-make-you-a-millionaire-online-bro-culture sort of way. Rather, in an authentic, truly enthusiastic, let’s-build-your-business-because-what-you’re-doing-matters kind of way. Before I met Michelle I couldn’t even get through a sentence about sales funnels without snoring and she helped me see what automation could bring to my business and even got me excited about the technology.  

I also love Michelle’s focus on performance and her commitment to making sure the things make sense strategically and deliver results tactically. She brings a unique blend of world-class business education (hello, MBA from University of Chicago!) and online business experience. She’s got some serious business chops and she knows how to apply the theory to the practical realities of a small and growing online business.  

And finally, the woman is PA-TIENT. She is such a fantastic teacher, so willing to explain every process and how it all fits together and serves your business. There is no question I have asked that she didn’t answer thoroughly and thoughtfully in a way that made me feel smart for asking.  

In short, Michelle is a unicorn in the online business world. I absolutely love working with her and would recommend her to anyone who wants to get serious about doing well and doing good online." 

karen ward

FOUNDER AND CEO, curiosity, inc.

"I feel confident that I'll reach my goal of tripling my income this year and I owe that to you." 

THANK YOU for all of your help! You're incredible.

I had some very specific issues with scaling that I needed help with. When I saw your Scale It Session, it was like you were reading my mind. You listed EVERYTHING I had that was keeping me from reaching my financial goals. I booked my session without hesitation.

I walked away with a custom roadmap for how to scale my business. What was all a convoluted mess in my head is now rearranged, tweaked, edited and put on paper. 

It's a recipe and all I need to do is follow the steps. I also love that you highly customize the experience to me. You don't believe in absolutes and I so appreciate that about you. I now have a plan that was designed for me and is aligned with my values and goals.

You made everything so clear for me and now my job is easy. I just need to follow the custom map that you created for me. I feel confident that I'll reach my goal of tripling my income this year and I owe that to you.

I've learned so much from you. You're a wealth of information but beyond that, you're incredibly wise and share amazing advice when I feel stuck. 

It was a perfect experience! Thank you. 



"Your pricing technique worked!"

Your pricing technique worked! Instead of sticker shock the options were all in his hands and he came back and said yes to all but one item - he decided to take that on himself. :)

Yay! Thank you!!!

This is definitely how I’m going to scope things like this from here on out when I can’t otherwise “pre-package”.  

Sarah ancalmo

founder at public-persona.com


"Having Michelle in my corner is quite possibly the best thing that could have happened to my business."


Prior to meeting Michelle I had transitioned from freelancing, and had been working in my business for about a year. I was doing okay, but I couldn't figure out what my next steps should be. I didn't know what strategies were applicable to my area of expertise. I didn't know how to step up to the next level.

Michelle brings a huge wealth of knowledge to the table. Regardless of what area of my business we are discussing she always has suggestions that feel both innovative and applicable. Her strategic suggestions are always thoughtfully presented, giving me full confidence that she understands my goals, my business, & who I am as a business owner.

Michelle helped me define my goals for my business, she connected me with great tools, and showed me how to create systems to support productivity, visibility, and growth. She gave me strategies to organize my ideas, screen them for profitability + sustainability, and determine which ones to tackle first.

Michelle is an awesome mix of cheerleader & motivator. She is supportive & understanding when I run into roadblocks, but she also doesn't let me stay stuck there. Michelle helps me practically plan out next steps, wrangle my creative ideas, and strategically overcome problems. She is always there to celebrate a win with me, and to nudge me towards action when I am feeling discouraged.

Having Michelle available for ongoing accountability & support is absolutely priceless. My weekly {okay, more like daily} check ins with her have motivated me to keep moving forward continually over the months that we have worked together. I have met and surpassed goals that I had struggled for a long time to meet on my own. She is always there if I have a question, need to talk out ideas, or require someone to tell me to get out of my head and take action.

Having Michelle in my corner is quite possibly the best thing that could have happened to my business. I can't even imagine where I would be if I hadn't connected with her! She is an incredible asset to my business and I can't recommend her enough.



"I have one word to sum up working with Michelle: CLARITY & PROGRESS (ok technically that was two...)"

read Jenn's case study.

I have one word to sum up working with Michelle: CLARITY & PROGRESS (ok technically that was two...). The last few years in my business have been all over the place. I've done it all: webinars, challenges, list building, online courses, launches, podcasts, blogging, refining my products, creating new ones, marketing, mindset work...you name it, I've done it. 

And yet, I felt like I didn't have a clear direction of what was working and what was not. Enter working with Michelle.

She's helped me to look at numbers (something I did while kicking and screaming at first...), track analytics, hone in on what was working (and how to know), and gave me some direction and forward momentum in my business that I was seriously lacking. This was the missing piece! I'm so grateful our paths crossed because I have a much clearer idea of where I'm going and how to get there! 

jenn hand

founder AT jennhand.com