THE BUSINESS DESIGN MAP.
Your opportunity to have a expert Online Business Strategist guide you step-by-step to design your business to perform the way you need it to perform to meet the very real goals you have for it.
Have you hustled and muscled your way to a business that's reached a certain income level, but now you're stalled with no idea where to go from here? Because you know you can't just keep muscling? That you can't keep relying on all the free information out there? That it's time to start designing your own business so it performs to your expectations?
You're my kind of entrepreneur, and the Business Design Mapping Session is designed just for you.
The Business Design Map is for you if you know you're on to something with an offer or a project or an idea but you're just not sure what to do next, just not sure how to really pull it off and make it work. It helps you look 6-9 months into the future and address the 2-3 key areas of your business that you need to focus on to reach your 6-9 month goals.
We'll take your idea, pair it with my 20+ years of experience in the online world, and figure out exactly what needs to be done.
The Business Design Map analyzes 3 critical growth components of your business to laser focus on the 2-3 key focus areas you need to focus on to meet your goals. These components include:
Design is my chance to take a deep dive into your business and show you what's actually working for you - and what's not. This is where I create magic - I understand businesses, I understand market dynamics and I understand what makes a business tick better than anyone else.
You'll walk away understanding at a deep level what’s really making your business work, what's holding you back (this is usually a big surprise and a-ha to my private clients!) and what you’re missing entirely that will make it work even better.
More importantly, you'll also walk away with a business model and action plan that tells you exactly what to do next to reach your goals.
Over and over again, this is the step that blows my private clients away. They’ve made money, they’ve built a business - and yet after I walk them through this stage, the clarity and understanding of what they’ve actually built explodes - as does their opportunity for taking it all to the next level.
Connect builds on Design because now that we know - I mean truly know - what makes your business tick, my attention will turn towards your customers and clients and the experience and journey you've created for them. We'll dive in to discover who your best customers really are (again, this tends to surprise many of my clients), how to best serve them and how to create a customer journey that creates a transformational experience for your customers while also serving your profit goals.
Deliver is where the rubber really starts to hit the road. Now that we understand the fundamentals of what’s making your business work and we have a brand new perspective on who your customers are and how you can structure your business to help them the most, it's time to put it all together and design the plan of how to apply that to your offers and services.
What products and services should you be offering, and when? When should you be selling what, and how? How should you approach your visibility and lead generation efforts? I'll design a custom plan for you, and you'll know exactly what to do and when to do it.
typical areas of focus:
While each Business Design Map is custom-created for you, your business and your specific goals, it's always helpful to have an idea of what typical areas of focus may be. They typically have included:
+ Customer Journey Design + Customer Lifetime Value Optimization
You know that buyers buy, right? That your best conversion rates come from offering new products to current customers? Even if you did know that - are your products and services lined up to maximize on that? This design will look at your current product ecosystem, historical customer data (*assuming you can make that data available) and give you detailed recommendations on how to fill holes in your product ecosystem to ensure you’re maximizing on your customer lifetime values. Includes pricing analysis of current and recommended product where needed.
We'll also dive into your Product Mix to make sure you're not missing any opportunities here.
+ Product Mix Analysis and Recommendations
Are you someone who thinks all business problems are solved by creating new things? If you are, know that you're not alone. Also know that creating new stuff is the least efficient way to grow your business - doubling down on what's working is actually the way to go (even if it feels crazy counter-intuitive). We'll dive into your Product Mix and identify exactly what to focus on to reach your goals.
+ Sales System (Funnel) and Lead Generation Plan
Ah, funnels, launches and sales. Everyone wants the magic strategy and it seems like no one has it. Guess why? Because one size does not fit all when it comes to your sales system. Luckily I've seen it all in my 20+ years online, and I'll help you create the sales system and accompanying lead generation plan that makes the most sense for you.
+ Behavior-Based Segmenting Plan (when appropriate)
Everyone’s busy and everyone is inundated with way more email and digital noise than they can process, and you’d be surprised how many people miss out on working with you because they get distracted and forget to return to your email, sales page, offer, all of it. I’ll create a customized plan for you that greatly reduces distraction by tracking your visitor’s behaviors and offering up personalized, behavior-based follow ups that deliver exactly what your visitors were looking for at exactly the right time.
This is powerful stuff that’s been shown to increase conversion by up to 50%. If you already have evergreen funnels working, behavior-based segmenting is worth your time to understand and get right. This is the gold that turns profitable online businesses into empires but it takes focus and patience to pull off correctly. If that’s you, you’re in for a big treat.
+ KPI Analysis
Get clear on what your most important KPI’s (Key Performance Indicators) are, why they’re the only things you need to focus on in order to reach your scaling goals and HOW exactly to set yourself up so you are focused on them and only them.
"I have never spent better money or gotten better direction than I did with Michelle. She was the best career decision I ever made."
NEW YORK TIMES BESTSELLING AUTHOR
FOUNDER AND CEO, ANNA DAVID + LIGHT HUSTLERS.
the business design map includes:
+ Scalable Business Model Blueprint with specific Next Steps
You'll receive a custom-designed Business Model Blueprint that explains exactly what you should do, when you should do it, and (most importantly) why you should do it. Think of this document as the users guide to your business - it will serve you to tell you what you need to do today and in the next several months, and also serve as a guide for years to come.
+ 2 Video Strategy Calls (recorded for your records): 1, 2 hour Kickoff call during which we dive into your business, identify goals and promotion personality so I can design the business that's right for you, and 1, 2 hour minute follow up call that takes place after I deliver the Business Design Map so you can ask all the questions you have.
+ One Month of Email Follow Up Support after completion of the final call, so you have ongoing support as you begin to implement.
+ Exclusive Access to my client-only reduced rate follow up sessions in case you need support down the line.
It's important to me that you have everything you need to implement your plan, so your Business Design Map will also include bonus resources specific to your plan, typically covering:
+ Email Marketing Best Practices to make sure your emails are getting delivered, opened and read during a time when most email engagement rates are falling off the cliff.
+ Tech Recommendations so you know exactly what you should be using to accomplish what's been outlined for you. Also includes templates for how to manage tagging in your automation systems and cheat sheets like what a fully optimized checkout page looks like.
+ Team + Resource Recommendations Ready to hire additional support and not sure where to look? I keep an extensive rolodex of contacts that my clients have used and love, and am happy to point you in the right direction.
HOW THE business design mapping WORKS
+ After you sign up you'll be sent a Kickoff Packet. This is a quick overview of you, your business and your goals, hopes and dreams. It's designed to get me up to speed before we ever get on the phone so we don't waste any time once we are together.
+ Once I've received the questionnaire I'll start my homework and you'll be invited to schedule the first 2 hour video call at a time that's convenient for you.
+ We'll jump on the first call and dive deeper into your goals and planning process. We'll brainstorm what kinds of solutions might be best for you based on your business and personality (yes, that matters - a lot) and your products and services.
+ Once we wrap up the call I'll go to work customizing a full Business Design Map document designed exclusively for you and your business. It will include all the details you need to start implementing your top priorities immediately, and recorded commentary from me so you have a record of me walking you through all of my logic and reasoning. You should expect to receive your Business Map 2 weeks after our Kickoff Call.
+ After I deliver the Business Design Map you'll be invited to scheduled your 2nd call, a 2 hour follow up where we'll go over the Business Design Map document, you can ask any questions you have, and we'll make any final adjustments or clarifications.
+ You have 1 month of full email support from me following our 2nd and final call to make sure you have all of your questions answered.
+ And finally, once we've wrapped up you still have exclusive access to my VIP Client Follow Up Sessions, which are packages that only my previous VIP clients have access to and include reduced 1:1 rates if you ever need to borrow my brain in the future. Packages consist of 1, 2, 4 and 8 60 minute calls based on what you need.
***The Business Design Map is also offered, with limited availability, as an 1-Day VIP Intensive. If you're interested in diving in for an intense full day of planning and designing, drop me a line at hello (at) themichellewarner (dot) com.
"I can’t say enough about working with Michelle. She gave me ideas I’d never considered, and told me why the things I’d been trying weren’t working.
I trust her implicitly, and so should you."
Michelle Warner is a GEM. In a sea of online business coaches, Michelle stands out as someone with vast knowledge of not just online business, but business itself.
Armed with an MBA, Michelle provides expert market analysis, research into current trends in your field, and a business plan to help you grow your business that is unique to your industry and expertise.
There is no cookie-cutter methodology here.
If you’ve tried all the “proven” 6-figure coaches and their techniques don’t seem to work for you, there’s a reason for that. Most business coaches out there understand online business, but Michelle makes it her business to understand your business, and provides you a customized roadmap based on her complex analysis of your industry, along with your personal goals.
Since working with Michelle I’ve booked a new client every month at my full rate, and, per her roadmap, am set to raise my rates this month.
I can’t say enough about working with Michelle. She gave me ideas I’d never considered, and told me why the things I’d been trying weren’t working.
I trust her implicitly, and so should you.
FOUNDER AT KATE ANTHONY
WHO THE business design MAPPING IS FOR:
+ Online Businesses, Online Business Owners or Business Owners wanting to add online lead generation to their business.
+ You're ready to stop trading time for dollars. You're at the point that you know you can't grow anymore without some serious leverage. It's time to stop trading time for dollars.
+ You understand that scale, leverage and growth doesn't happen overnight, and isn't magic money (although it can certainly feel that way once you have it working for you).
+ You’re open to feedback and understand that scaling is a two-way street: I’ll give you and your business my absolute best, but can’t do this alone - you need to show up and invest in the process and do the work too.
+ You respect boundaries and have healthy boundaries of your own that I can respect. We entrepreneurs have to look out for each other.
WHO business design MAPPING IS NOT FOR:
+ You have a brick and mortar business or a product that belongs in the traditional tech sector.
+ You aren’t willing to do the work.
+ You’re not prepared to laugh, hear a random story or 2 or just, you know, be human in our sessions. I’m serious when it comes to your business but also like to have a lot of fun while we dig in.
YOUR INVESTMENT: $4000
To reserve your space just submit payment using the button and we're off to the races! Can't wait to work with you.